Mevius Cigarettes Australia
Mevius is a Japanese cigarette brand formerly known as Mild Seven. The brand has a history in international tobacco markets, and its product names and specifications have varied across countries and over time.
This page provides general background information about Mevius and links to related resources on brand history, cigarette terminology and Australian tobacco regulations. International product descriptions should not be assumed to represent products currently permitted or available in Australia.
Mevius Brand Information
Mevius was renamed from Mild Seven in 2013. Historical references to Mild Seven may therefore appear in older articles and international product records.
When researching the brand, it is important to distinguish historical information from current product specifications. Names, packaging and product characteristics may differ between markets.
For a more detailed explanation, read our Mevius brand guide.
Related Information
Explore our Japanese cigarette brands page for additional background on Japanese tobacco brands.
You can also read our slim and regular cigarette formats guide for general information about cigarette dimensions and terminology.
Frequently Asked Questions
What is Mevius?
Mevius is a Japanese cigarette brand formerly known as Mild Seven.
When did Mild Seven become Mevius?
The brand name changed from Mild Seven to Mevius in 2013.
Are Mevius products identical in every country?
Not necessarily. Product names, specifications and packaging may vary between markets and over time.
Does an international product description confirm Australian availability?
No. International product descriptions do not establish whether a particular product is currently permitted or available in Australia.
Where can I learn more about Mevius?
Read our Mevius brand guide for further information about the brand's history, product terminology and international market context.
